If you recognize these images, there’s a very good chance you’ve also fallen victim to my new favourite earworm.
While watching TV with my two kids, we were exposed to this absurd advertisement for MiO Sport, which claims to be a “liquid water enhancer”. Whatever. Usually we use the PVR to skip commercials whenever possible, but in this instance we replayed it 3 or 4 times.
All three of us were laughing at the comedic sports displays incorporating the product. The ad very effectively utilizes the start of the band Survivor‘s song, Eye of the Tiger. And while my kids are too young to know that Rocky III propelled that song to radio popularity and maybe even cult status(?) back in 1982, I know it, and you probably do too.
The kids have adapted the song even further to meet their own situational comedy needs, which I am truly proud of. “Squirt. Squirt, squirt, squirt”.
As much as it makes me giggle, I won’t be running down to the store to buy MiO. If I want my water enhanced, I just freeze it into cube form, add some rum, lime, and a splash of cola.
Oh, I almost forgot, here’s Survivor, if you’re feeling nostalgic.